Photo by Kim Gallagher
In 2011, US Quidditch (then called the International Quidditch Association) had a logo, but no other branding. I developed a look and feel for USQ that I codified in brand guidelines and used throughout a variety of print and web materials, both designed by me and used by a team of volunteer designers.
I designed the second and third iterations of the organization’s website, in 2011 and again in 2014 for the rebrand from the IQA to US Quidditch. The new website design highlights the sport’s transition from a whimsical fantasy game to a sports league.
To celebrate the sport’s 10th anniversary in 2015, I created a special edition 10th anniversary logo, social media campaign, and published a collectible coffee table book called Quidditch Turns Ten.